Friday, November 27, 2009
Never underestimate the power of cartoons
A business magazine I work for has run a short feature about my cartoons, alongside the editor's five favourite gags of the past three years. It is usually such a constant battle trying to convince people that cartoons can be a powerful asset for their business that it's a joy when you know someone gets it. Here's an excerpt:
"You can never underestimate the power of a cartoon to get straight to the heart of the matter and say succinctly what it can take several pages to explain. This was brought home to me when I attended an annual summit and found Royston's cartoon from issue 33 (above) as part of one CEO's presentation."
That could not be more on-message! Cartoons work. If you want to commission me, or to re-use any of my existing cartoons, email me on roystonrobertson [at] gmail.com.
For more, visit my portfolio site.