Friday, November 27, 2009

Never underestimate the power of cartoons


"I've called you in here to keep you in the loop, as we've made some very long term investments."

A business magazine I work for has run a short feature about my cartoons, alongside the editor's five favourite gags of the past three years. It is usually such a constant battle trying to convince people that cartoons can be a powerful asset for their business that it's a joy when you know someone gets it. Here's an excerpt:

"You can never underestimate the power of a cartoon to get straight to the heart of the matter and say succinctly what it can take several pages to explain. This was brought home to me when I attended an annual summit and found Royston's cartoon from issue 33 (above) as part of one CEO's presentation."

That could not be more on-message! Cartoons work. If you want to commission me, or to re-use any of my existing cartoons, email me on roystonrobertson [at] gmail.com.

For more, visit my portfolio site.

2 comments:

  1. as long as you got paid for use of the cartoon in the presentation...!?

    ReplyDelete
  2. Can't recall whether I did or not. I get a lot of requests for re-use of cartoons in presentations and always quote a reasonable fee. Sometimes people want to proceed and sometimes, if they were expecting it to be free, they don't.

    Happily they often do and I'm grateful that many people at least know that you should *ask*. Because, let's face it, people lifting cartoons for their own use has always been around, way before the internet.

    ReplyDelete

LinkWithin

Related Posts Plugin for WordPress, Blogger...