Friday, November 27, 2009

Never underestimate the power of cartoons


"I've called you in here to keep you in the loop, as we've made some very long term investments."

A business magazine I work for has run a short feature about my cartoons, alongside the editor's five favourite gags of the past three years. It is usually such a constant battle trying to convince people that cartoons can be a powerful asset for their business that it's a joy when you know someone gets it. Here's an excerpt:

"You can never underestimate the power of a cartoon to get straight to the heart of the matter and say succinctly what it can take several pages to explain. This was brought home to me when I attended an annual summit and found Royston's cartoon from issue 33 (above) as part of one CEO's presentation."

That could not be more on-message! Cartoons work. If you want to commission me, or to re-use any of my existing cartoons, email me on roystonrobertson [at] gmail.com.

For more, visit my portfolio site.

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